Powered by Nature, Backed by Science, Crafted for Your Health Journey
Welcome to Fihi (pronounced as fee-hee), a name that resonates with the phrase "in it is" or simply "it is." We are passionate about crafting superfood products powered by clinically-studied, plant-based ingredients to support your journey towards better energy, mood, focus, and overall vitality.
Our Story
At Fihi, we believe indulgence can also be a daily dose of nourishment. We began with superfood-infused chocolates, blending raw herbs like Ashwagandha, Turmeric, and Lion’s Mane into every bite, so treats could also support our overall health.
But we didn’t stop there. We saw how stress, inflammation, and fatigue impact us all, and wanted to help people thrive every day with super potent, and effective supplements.
That’s why we created our superfood latte blends, combining delicious flavors with clinically studied ingredients like KSM-66 Ashwagandha®, Affron Saffron®, Curcumin C3 complex®, Lion's Mane and more to help you manage stress, and inflammation naturally.
Because at Fihi, it’s not just about what’s in your cup, it’s about nourishing your body, mind and spirit.
We hope to serve 1 million consumers by 2030 with our clean wellness products, and innovative technology.
Our founder, Suraj Meharwade, grew up with the healing rituals of adaptogenic herbs and superfood blends (like Chawanprash and herbal tonics) that would nourish the body, calm the mind, and energize the spirit. With a background in food science and a mission to innovate, we created Fihi as a modern expression of ancient wisdom with delicious flavors, clinically studied ingredients, and made for real life health transformation.
Our Vision
We aim to enrich and empower lives across the globe by unlocking the extraordinary potential of functional nutrition and superfoods. Every product we create is thoughtfully infused with functional ingredients, blending clinical-grade wellness with indulgence.
A Global Leader in Health and Wellness:
We aspire to shape the future of the health and wellness industry with cutting-edge innovation, heartfelt care for our customers, and an unwavering commitment to excellence.
A Healthier World, One Wellness Ritual at a Time:
Our journey is guided by a vision to make nutritious, functional food & dietary supplements a delightful part of everyday life.
Our Mission
At Fihi, we believe food should not only delight our taste buds but should also nourish our body, uplift the mind, and elevate our wellbeing.
That's why we infuse nature's most powerful superfoods into everyday rituals from comforting latte blends to indulgent dark chocolates. Every product crafted at Fihi is designed to transform simple moments into functional, feel-good experiences.
With gratitude and passion,
Suraj Meharwade, MS Food Science
Founder, Fihi Nutrition
The Fihi Promise
At Fihi, our commitment to your well-being is at the heart of everything we do:
- Clean Ingredients: We ensure every product is crafted with clean, nutrient-dense ingredients, sourced with care.
- Vegetarian and Non-GMO: All our formulations are vegetarian and free from GMOs, designed with your health and the planet in mind.
- Taste Meets Functionality: We create products that blend exceptional taste with health benefits, offering a perfect balance of indulgence and functionality.
- Inspired Innovation: Your trust inspires us to continuously innovate and deliver the best, so you can enjoy every ritual with confidence.
Experience the goodness of Fihi, a promise of health and happiness!
Meet Our Team
Behind every product, we have a dedicated team working tirelessly to make your rituals more functional and joyful.
Suraj Meharwade
Founder
Our visionary who turned a simple realization into a purposeful journey. With years of expertise in the food industry, Suraj’s passion lies in crafting functional food and potent dietary supplements.
Natalia Cuttitta
Advisor, Brand Development & Creative Design
With a keen eye for design and a passion for brand storytelling, Natalia plays an integral role in shaping the Fihi experience, ensuring that each product reflects our commitment to innovation and quality.
Nayan Raj
Graphic Designer & Motion Graphics Animator
With expertise in 3D rendering, packaging design, and motion graphics, Nayan plays a key role in crafting engaging content that showcases our functional nutrition products.
Managing Stress Naturally: The Power of Adaptogens in Your Diet
Stress, inflammation and anxiety are common, but how we manage them impacts our well-being. Adaptogens are natural plants and herbs that help regulate the body’s stress response by balancing cortisol levels. Including adaptogens in your diet can improve resilience, maintain calm, and promote a stress-free life.
