Our Story
Welcome to Fihi (pronounced as fee-hee), a name that resonates with authenticity & transparency. Fihi isn't just a brand - it’s a holistic experience.
At Fihi, we believe indulgence can also be a daily dose of nourishment. We began with superfood-infused chocolates, blending raw herbs like Ashwagandha, Turmeric, and Lion’s Mane into every bite - so treats could also support our overall health.
But we didn’t stop there. We saw how stress, inflammation, and fatigue impact us all, and wanted to help people thrive every day with super potent, and effective supplements. That’s why we created our superfood latte blends, combining delicious flavors with clinically studied ingredients like KSM-66 Ashwagandha, Affron Saffron, Curcumin C3 complex, Lion's Mane and more to help you manage stress, and inflammation.
Because at Fihi, it’s not just about what’s in your cup—it’s about nourishing your body, mind and spirit.
We hope to serve 1 million consumers by 2030 with our clean wellness products, and innovative technology.


Super Vitality - Curcumin Mushroom Coffee
Be Healthy, Be Happy !
Your Health & Wellness Partner


Our Mission
At Fihi, we believe food should not only delight our taste buds but should also nourish our body and elevate our wellbeing. That's why we infuse nature's powerful superfoods into everyday products from superfood blends to dark chocolates transforming them into functional, feel-good experiences.
Embrace Holistic Living
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